RuRobotics

Physical AI for industrial robots

Your factory already has robots. We make them think.

The physical AI brain for the robots you already own. Robots as a service, per mission — on your UR, KUKA or FANUC. Nothing new to buy.

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UR5 robot arm with a gripper and wrist camera above a desk with laptops running code, one showing a scan of the cell, in a lab with 3D printers
Our UR5e in the Haifa lab

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See RuRobotics in action

The problem

Every factory tells the same robot story.

01

They bought one. It does one job.

Years later it is still doing that one job, because changing it means an integrator, months, and a new bill.

02

Changing the job costs more than the robot did.

A $35k arm becomes a $60k+ project once it is integrated — and the bill restarts every time the product changes.

03

Nobody wants to hire for the repetitive work.

The hardware is on the floor. The people to run the dull stations are not. The intelligence is what is missing.

The solution

We don’t sell you a robot. We make the one you have smart.

A physical AI brain that runs on the arm you already paid for. Diagnose the mission, prove it in simulation, run it on your line, learn from every mistake.

  • Days to go live
  • 0 new robots to buy
  • 1× a mistake happens once

How it works

Diagnose. Then run it.

A continuous loop: Diagnose, Simulate, Run, Learn, then back to Diagnose Diagnose Simulate Run Learn Physical AI on your robot
  1. 1

    Diagnose

    We walk your floor with you, pick the mission that hurts most, and agree the KPIs before anything moves.

  2. 2

    Simulate

    Our cameras map your line and parts. The mission is planned and proven in simulation first — no production downtime.

  3. 3

    Run

    Your robot does the job on the real line. Live in days, not months.

  4. 4

    Learn

    When something goes wrong, it remembers. It won’t do it twice. The robot gets more reliable every shift.

Every mission learned in one factory makes the next one faster.

Customers

Three factories said yes. Pilots next.

01

Keter

Plastics. One crate-handling mission. 3-month pilot, then a 2-year contract.

02

Roushali Bakery

Industrial bakery. One tray-loading mission. 3-month pilot, then a 2-year contract.

03

Strauss

The “Nestlé of Israel.” In discussion about a rollout across every department.

In the lab

Running in Haifa right now

Our own UR5e, our own lab, our own hands. Pick-and-place missions run on it every day — the same missions our customers asked for. Come and see it.

Two team members programming a UR5e cobot from a desk with laptops and the teach pendant UR5e cobot mounted on a mobile cart in the Haifa lab

Pricing

Robots as a service. Paid per mission.

To sign

$3,000once

When the contract is signed.

Hardware

At costno markup

A Jetson and a camera or two. Nothing if you already have them.

Per mission · pilot

$2,500per month

For the 3-month pilot. After that, the 2-year contract is priced on what the mission is worth to you.

Lab to floor

Red Baxter dual-arm robot in the lab
Dual-arm Baxter in the lab
Blue Yaskawa Motoman industrial arm beside a UR5 cobot in the lab
Yaskawa Motoman + UR5
Factory packing line with stacked cardboard boxes and packaging machinery
Packing line
Food factory floor with a bakery production line and workers at a conveyor (faces blurred)
High-mix food production

Team

One of us builds the AI. One of us has wired the factories.

Technion robotics research, five years of PLC on real production lines, and a Mobileye algorithms lead.

Three RuRobotics team members teaching a UR5 cobot using the teach pendant

Core team

Advisors

  • Sobhi Sgier

    Finance & industry connections

    • Campus Manager, Moona
    • Partnerships across northern industry

  • Yoram Horowitz

    Advisor · enterprise

    • Former VP, SAP
    • Management and enterprise guidance

Contact

Let’s put your robot to work.

Email nawar.sgier013@gmail.com, or reach out on LinkedIn and X.

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